This seems to be conference and event month, everyone wants to get in one last event before the holidays. The end of 2006 is near. I have been amazed to see almost every invitation that comes across my desk boldly highlighting that the event’s emissions are to be offset. I am both for and against this and I will explain why.
It is a great thing that our collective social conscious has decided that we should indeed be accountable for the emissions that result from our business activities. At some point early on in the advent of the internet it was thought that the days of face to face contact were numbered. This has obviously proven to be completely incorrect. The “webinar” was to replace the seminar, again that has proven incorrect. It is an inate human need to have interaction with others. Thus the conference, the seminar, the event will always be a vital and necessary component of business. In the name of sustainability we “offset” the emissions from our travel to these meetings, but is this really more than a band-aid? It is a good thing in that it adds liquidity to the offset market and it brings awareness to the issue of Global Warming, but nothing to discuss the larger underlying problems.
We should be talking about how everyone can take little steps today, together, that will add up to a much greater good. It is not enough to say my emissions were offset by some company when I went to the conference and then revert back to our old ways once we return home. This is the concept behind our mission of, “Conserve, reduce, offset”. Offsetting is a good thing but it is only one tool in the toolbox to fight Global Warming. Fighting Global Warming requires more than a quick fix.